Marketing Programs

In the Spring of 2008, the BMD/Marvin Windows and Doors marketing program targeted key California, Colorado, New Mexico, Nevada, and Wyoming markets.

California

Eureka
Fresno-Visalia
Los Angeles
Sacramento
San Diego
San Francisco
Santa Barbara
Monterey-Salinas

Colorado

Colorado Springs
Denver
Grand Junction

New Mexico

Albuquerque
Santa Fe

Nevada

Las Vegas
Reno

Wyoming

Cheyenne

Broadcast:

"Marvin Inspirations" (TV) and "Couples Inspirations" (Radio) broadcast in our major markets to promote Marvin Windows and Doors. Dealer tags are featured based on the markets where the ads appeared.

Click here to view the new Marvin Commercial

Click here to listen to the new Marvin Radio Commercial

High impact Marvin Windows and Doors tagged newspaper inserts are featured in 25 Newspapers on select dates in March and April.

Newspaper Inserts:

Los Angeles Times
Orange County Register
Ventura County Star
Santa Barbara News-Press
San Luis Obispo Tribune
San Diego Union Tribune
North County Times
Monterey County Herald
Marin Independent Journal

Sacramento Bee
Modesto Bee
Reno Gazette Journal
San Jose Mercury News
Santa Cruz Sentinel
Fresno Bee
Visalia Times Delta
Eureka Times Standard

Santa Rosa Democrat
San Francisco Chronicle
Las Vegas Review Journal
Denver Post/ Rocky Mountain News
Colorado Springs Gazette
Santa Fe New Mexican
Grand Junction Daily Sentinel
Pueblo Chieftain

Trade Direct Mail:

The 2008 Spring Trade Direct Mail campaign includes literature that feature a variety of Marvin Windows and Doors products. The Trade Direct Mail pieces include an Architectural Poster Mailing, Ultimate Replacement Casement Brochure, Signature Products and Services Magalog, Green Postcard, Marvin Entry Door Postcard and Brochure.

Trade Publications:

Marvin's new trade ad featuring the new Ultimate Replacement Casement will appear in Builder, Remodeler and Architectural publications throughout 2008. Publications include Professional Remodeler, Architecture California, Colorado Home Builder and Regional AIA Directories.